AOMG’s new era is here. Keyveatz, the label’s first girl crew, unlocks the subculture wave with their bold pre-debut double single “Key Beats.”
AOMG 2.0 Introduces Bold New Girl Crew Keyveatz, Releases Pre-Debut Double Singles, and Confirms Upcoming Domestic and International Festivals Stages
Keyveatz, AOMG’s first girl crew, has released their pre-debut double single “Key Beats” across major online music platforms. Keyveatz is made up of members NEWY, UM JIONE, KANG YESEUL, SON JUONE, and KIM YUNA.
AOMG, one of South Korea’s leading K-hip-hop labels, was founded by Jay Park in 2013. The label has played a key role in shaping the k- hip hop scene, having worked with hitmakers such as Gray, Loco, and Simon Dominic.
Building on this legacy, AOMG is now drawing attention with its first girl crew, Keyveatz. CEO Yoo Deok Gon shared:
“We envision the future of the label as a safe haven for creative artistry, where authenticity is the key to creating great music.”
‘Key Beats’ features double title tracks “Key Beats” and “Catch My Breath.” Through these two high-energy tracks, Keyveatz presents a clear identity and artistic direction, signaling their bold arrival the moment they step on stage. A number of renowned producers, including toni rei (Nam Dohyun), participated in the project, further enhancing its musical completeness.
The first title track, “Key Beats,” is a hip-hop track that blends a distinctive, bouncy rhythm shifting between trap and Jersey club with a sophisticated synth loop. Member UM JIONE directly participated in the lyric writing, capturing Keyveatz’s confident attitude. The lyrics connect Seoul, Tokyo and Rodeo, symbolically representing the stages Keyveatz aims to expand to in the future.
The second track “Catch My Breath” begins with the members’ raw breathing sounds and maximizes immersion with a tense flow and addictive hook.
On April 29th, Keyveatz held the ‘Key Beats’ pre-release commemorative event ‘RSVP : Keyveatz INIT’ twice at 2 PM and 7 PM on the same day at Billboard Korea House in Gangnam-gu, Seoul. The first session was held in the form of a fan meetup and listening party, where the music videos for the double title tracks will be revealed for the first time. The second session, held as a standing release party, was presenting Keyveatz’s very first performance that garnered much praise and attention.
Starting with this pre-release, Keyveatz plans to build a distinctive music style with subculture and underground culture as its DNA. Through previously released group and individual photos and music video teasers, Keyveatz’s artistry, encompassing both rap and performance, has been unveiled, drawing strong anticipation from global fans.
As a hot rising act of AOMG 2.0’s rebranding project ‘Make It New,’ Keyveatz’s pre-release double single ‘Key Beats’ music video is now available across major online music platforms.
Following this, Keyveatz will actively carry out promotions by appearing at domestic and international festivals such as ‘KCON JAPAN 2026’ in May and the ‘2026 Seoul Park Music Festival’ in June.
About Keyveatz
Keyveatz is AOMG’s new girl crew, a collective of five “Messy Girls” — NEWY, UM JIONE, KANG YESEUL, SON JUONE, and KIM YUNA — as the key to unlocking a new wave. Built not on a concept but on an attitude toward culture, Keyveatz is rooted in subculture and underground culture while inheriting AOMG’s hip-hop DNA.
Expanding across underground scenes and subcultural spaces, the crew crafts an unpredictable individuality and style. Raw, unpolished movement and ever-evolving, iconic energy define Keyveatz as they unlock a new wave and shape their own new path.
Connect With Keyveatz On Socials
The group will make their official debut soon. For more information, please follow their social platforms.
About AOMG
Since its founding in 2013, AOMG has consistently delivered diverse, high-quality music and content, evolving into a label recognized not only within the hip-hop scene but across the broader music industry. Through successful label tours, individual artist concerts, global touring, and a wide range of broadcast and performance activities, AOMG has demonstrated its capabilities in both domestic and international markets, solidifying its position as a global brand.
Building on this foundation, the company launched its AOMG 2.0 initiative in 2025, marking the beginning of a new chapter under the slogan “MAKE IT NEW,” alongside the introduction of a new generation of artists and entertainers.
