I have been running my own website and business for several years now and I can honestly say that having a solid newsletter list and marketing plan and is really important. I am not sure if I have said this before but I have a marketing degree and we were always told that building a strong customer base and solid newsletter marketing go hand in hand. The best way to do this is with Constant Contact. There are so many amazing things you can do with this program, and I am excited to tell you about them.
Recently, I decided to tackle my email marketing. Sure, it was OK, but I wasn’t putting a lot into it. The moment I did, I noticed an increase in click-throughs to my site, and in engagement! There is nothing better than knowing your readers are appreciating your work. Email marketing is something I highly recommend you hit the ground running with, right from the start of blogging, because it is really important. If you are in a similar situation, it may be best to check out these email marketing tips to help you get a better understanding of how this marketing technique could help play a part in the productivity of your business.
No matter what industry you work in, the use of marketing can make all the difference. From working at a record label and wanting to get in touch with various publications, to even running an assisted living facility where you are thinking of ways to attract prospective residents, the use of email marketing could be the answer you have been looking for.
Grab Your Audience’s Attention
There are so many things that you can do with Constant Contact, I almost didn’t believe it. They make engaging with your followers a snap. Create a stunning email that will really grab the attention of your audience – and track how well they are doing with real time analytics! This way you will know what works and what doesn’t instantly.
One of my personal favorite things is that they have the tools to create engagement. And by that I mean coupons, polls, and even surveys. I know I am much more likely to read through an email if I can grab a coupon for something, or express my opinion. For bloggers like me, you can get your audiences thoughts on article ideas – find out exactly what they wish to see. When they see their ideas show up on your site, they will be loyal readers – I can promise you that.
Tools For Everything
Constant Contact has been a leading expert in email marketing for over 20 years. It delivers everything you need to connect with customers and grow your business. I don’t know about you but the hardest part about email marketing for me is creating the actual emails. Constant Contact has tools that can help with pretty much anything your heart desires when it comes to your newsletters. Their drag-and-drop features which make this a breeze! Not to mention autoresponder, tracking tools, and 24/7 live support to help you with any questions.
Constant Contact has modern, mobile-optimized templates that are sure to impress your readers. There is no coding needed (Yay!!). There are lots of options literally at your fingertips, so you can decide what is best for you and your audience. Easily integrate it through Jetpack with your WordPress website to help you keep track of everything.
Grow Your Traffic
Email marketing is a great way to grow your traffic. As I mentioned above, once I started regularly sending out eye catching emails to my newsletter list, my website visits increased significantly. With email marketing, your readers can see what is new on your site regularly, and head there to read more. Get their attention with a visually stunning newsletter that leaves them wanting more. It is a win-win because they will be happy learning what you have to tell them, and you will be happy with your traffic growth. This is all part of digital marketing. If you want to find other aspects of digital marketing such as using social media or videos, then you can click here to find out more.
TIP: Pick one or two days a week that you can commit to sending a newsletter out. This way your followers will know when to expect something from you. But that doesn’t mean if you have something exciting to share, you can’t send out a bonus newsletter! I recommend doing this once a month, if possible.
Start your free trial today, with no credit card needed! I promise you will be hooked!