Kayou launches its U.S. expansion with My Little Pony, Naruto, and tokidoki officially licensed trading card series, bringing its brand global.
Kayou, China’s number one collectibles company and top trading card brand, has officially announced its launch in the U.S. this holiday season, bringing its wildly popular, high-quality collectible trading cards to a new market as part of its global expansion.
The company, which nearly quadrupled its revenue in 2024 to an impressive $1.4 billion, is primarily driven by the explosive success of its trading cards, which account for 80 percent of its sales. Kayou has cemented its status in the collector community with a “fan-first mission” and a reputation for exquisite craftsmanship, utilizing a studio approach to product design and state-of-the-art smart factories.
“Kayou has become a status brand for superfans,” said Sergio Godinho, general manager and COO, U.S., Kayou. “With trading cards spanning nearly 100 beloved properties, we give fans a new way to celebrate and connect with the brands they love. We can’t wait to bring that experience to American collectors – because if you’re crazy for it, there’s a Kayou card for it.”
Officially Licensed Trading Cards for Fan-Favorites
Kayou is debuting in the U.S. with officially licensed trading card series for three global, fan-favorite franchises: MY LITTLE PONY, NARUTO, and tokidoki. Each series, already a blockbuster hit across Asia, will also feature a U.S. exclusive chase card.
MY LITTLE PONY: Friendship Eternal Cards – Moon Edition
Bringing the magic of Equestria to life, the MY LITTLE PONY Friendship Eternal Cards–Moon Edition features stunning cross-cultural artistry. The rarest treasures, Crystal Fantasy – Secret Rare (SC) cards, reimagine The Mane 6 as Greek goddesses, with laser etching and glitter silk screening making each cutie mark gleam. Collectors can also chase the Four Seasons–Super Golden Rare (SGR) cards, inspired by Chinese elegance, depicting the ponies in traditional-style outfits on serene ink-wash landscapes. The series offers 186 cards across 8 rarity levels.
NARUTO: Smriti Collectible Cards – Heaven Scroll Edition
For anime fans, the NARUTO Smriti Collectible Cards–Heaven Scroll Edition retells the ninja saga’s origin story, beginning with the Land of Waves Arc. The ultra-rare Interlude Theater–Scenario-E (SE) cards pair together to form cinematic tableaux of pivotal battles in a luxurious ukiyo-e style. Meanwhile, the stunning Custom Color Window–Special (SP) cards showcase heroes in large-scale, 3D-effect stained-glass compositions, enhanced with gold silk screening and holographic foils. This collection features 158 cards across 10 rarity levels.
tokidoki: Wonder Voyage Collectible Cards – Roaming Edition
Celebrating the brand’s 20th anniversary, the tokidoki Wonder Voyage Collectible Cards–Roaming Edition takes fans on an “Adventure Journey” through Simone Legno’s imaginative world. The rarest Four Seasons Parade Train–Brush Rare (BP) cards connect to form a colorful, panoramic train mural. Other chase cards include the theatrical Romantic Adventure–Extreme Rare (XR) cards and the Peking Opera Adventure–Cute Rare (QR) cards, which reimagine tokidoki characters as Chinese opera icons. The series offers 157 cards across 12 rarity levels.
A Fan-First Launch and Major Retail Rollout
Kayou is launching its three U.S. card series by the end of September through a fan-first experience with Crossing, the livestream commerce company. This innovative approach blends real-time community interaction with collectibles retail, directly bringing the thrill of card pulls and exclusive drops to fans.
Following the launch, Kayou’s card series will roll out at major retailers, including Amazon, Barnes & Noble, Gamestop, Target, and Walmart. Trading cards are packaged in sleek foil-wrapped booster packs, each containing eight cards across varying levels of rarity, and will be accessible to fans at an MSRP of $3.99 per booster pack.
With cutting-edge printing techniques, innovative embossing, holographic finishes, and anti-counterfeiting protection, every Kayou card is designed to be a miniature piece of art, promising an extraordinary experience for American collectors.