Dreft Launches #MessiestBabyContest with Parents Magazine


This post and giveaway were made possible by iConnect and Dreft. I was compensated for my participation in this campaign, but all opinions are 100% mine.

Dreft Products

I have two little girls, and one thing that they know how to do is get messy! And when they do, I trust Dreft. Ever since I first became pregnant, my friends and family recommended Dreft to me. So when my girls were born, that is what we started using – and we haven’t looked back since! As the No. 1 baby laundry detergent choice of pediatricians and a trusted brand for more than 80 years, the Dreft product line meets the different needs of growing babies and their families.

Dreft’s portfolio of products is specially designed to meet your little one’s laundry needs at every stage of babyhood. Dreft Stage One Newborn’s hypoallergenic formula is gentle on newborn baby’s skin and Dreft Stage 2 Active Baby is specially formulated to tackle stains after baby starts eating solid foods and crawling all over the place. And don’t forget Dreft Blissfuls! You can use these scent boosters on any load of your family’s laundry, even with baby clothes. Dreft really does have you covered – all of you. Dreft Blissfuls are my favorite part of doing laundry. Our clothes all smell amazing when they come out of the wash thanks to them – and the scent lasts up to two weeks! Dreft products are specially formulated to be hypoallergenic, gentle on skin, tough on stains, and with a fresh baby scent. This is just what I need as my youngest has sensitive skin. She has issues with a lot of products, but has never had a problem with Dreft.


Dr. Dyan Hes, Medical Director of Gramercy Pediatrics, was recently named a 2013 top doctor by NEW YORK magazine, is the Medical Director of Gramercy Pediatrics in New York City, and sits on the board of the American Board of Obesity Medicine. Dr. Hes is double boarded in both pediatrics and obesity medicine. As a pediatrician AND as a mother, Dr. Dyan Hes knows that cleaning your little one’s clothes with a gentle, hypoallergenic detergent, like Dreft, is a great way to help keep baby comfortable and tackle the everyday messes. Parents should create memories with their families, not stress about the mess, so it’s important they seek out products that are gentle on baby’s sensitive skin but tough on stains. Since clothes are in direct contact with baby, Dr. Hes suggests washing clothes with a specially-formulated product such as Dreft, the No. 1 baby laundry detergent choice of pediatricians and has been trusted for over 80 years to be gentle and hypoallergenic on baby’s skin.

Dr. Dyan Hes has the following tips to bring out your baby’s messy side and embrace that being messy has its developmental benefits:

  • Count the fun and use your fingers: Use your little one’s food as a fantastic way to learn how to begin counting. When snacking, start counting with your little one and encourage them to use their fingers. Also, this is a great time to use food to help them learn how to properly grasp things. It will take time and practice so let them get a little dirty with their food and practice, practice, practice!
  • Throwing practice: Throwing food can definitely be messy, but did you know it helps with their development? Little ones are also still developing object permanence, which means that they don’t know that when they throw things, they won’t come back to them. So throwing food or dropping in on the floor can actually help them learn this basic lesson in physics! Maybe just lay a mat on the floor to protect carpet or allow for easy clean up.
  • Load up on bibs: Bibs are a great way to capture those messy food moments. Once your little one is done with meal time, throw the bib in the washer with Dreft Active Baby to easily tackle the mess so you can do it all over again. The mess went way beyond the bib? No problem—throw that outfit in the washer too!
  • Dress baby right and care for the fabrics: When you expect a mess, dress baby with a fabric, such as cotton, that can easily be cleaned up effortlessly. When it comes to fabrics, it’s also extremely important to seek out a gentle and hypoallergenic detergent to care for the items that touch baby’s sensitive skin. Wash baby’s items with a specially-formulated product such as Dreft, the #1 baby laundry detergent choice of pediatricians to be gentle and hypoallergenic on baby’s skin that has been trusted by parents for over 80 years.
  • Splish, Splash in the Bath: Bring fun toys and activities into the bath and let your child splash around and have fun. Make sure to use warm water (vs. hot) and use a mild cleanser to keep skin soft and itch-free. Gently pat skin dry and end with an after-bath moisturizer to seal in moisture and protect baby’s soft skin.
  • Get outside: It’s great to get your little one outside to learn and embrace nature and all it has to offer. Little ones tend to start creeping (pulling their bodies with their arms) before crawling and this can get their clothes quite dirty. This is all part of their learning process though, so feel free to let them explore and point out animals, plants, and the various sounds they may hear in nature so your child starts learning new concepts while having fun!
Model and actress Molly Sims hosts Dreft’s America’s Messiest Baby Play Date to help Dreft launch its nationwide search for America’s Messiest Baby, Tuesday, Oct. 25, 2016, in New York. For more information, visit www.dreft.com or the brand's social media channels on Facebook (https://www.facebook.com/Dreft), Twitter (https://twitter.com/Dreft) and Instagram (https://www.instagram.com/dreft/). Parents can enter to win Dreft’sAmerica’s Messiest Baby Contest for a chance to have their little one featured on the cover of Parent’s Magazine by submitting a photo of their favorite messy baby moment at www.parents.com/dreftmessiestbabycontest or posting their photo on Twitter or Instagram using the hashtag #messiestbabycontest.  (Photo by Diane Bondareff/Invision for Dreft/AP Images)

(Photo by Diane Bondareff/Invision for Dreft/AP Images)

On October 25th, Actress Molly Sims got a little messy with the little ones and helped Dreft launch their nationwide search for Dreft’s America’s Messiest Baby at the Dreft Messy Play Date Party in New York City. With two children and one on the way, she understands the value of messy play and has embraced the messy journey of #amazinghood in her own personal life! Does it look like it was a ton of fun or what?


Make sure you enter the #MessiestBabyContest hosted by Dreft and Parents Magazine – if your kid is anything like mine, they know how to get messy! Ten finalists will be brought to New York City for a professional photo shoot. The grand prize winner will be featured on the May 2017 cover of Parents. All winners will receive a supply of Dreft products for their messy babies! The submission deadline in November 30, 2016. Entering is easy – simply submit your photo HERE or by posting on Twitter or Instagram using #messiestbabycontest. This contest is not hosted by iConnect.


Dreft launched this contest because they knew that parents were stressing about the mess. That showed in their survey of moms when 87 percent said they frequently encourage activities that are unlikely to get their kids messy over ones that are. Or when 88 percent indicated they let their kids play in only a diaper specifically so they don’t get their clothes messy. And it’s shocking that 80 percent are actually throwing away clothes just because they feel it’s not worth washing the mess out! Dreft wants to encourage parents to embrace the mess, because studies have shown that it’s beneficial for children’s cognitive and motor skills development. Sensory play – whether at dinner time in the high chair with pureed peas, or outside in the grass and dirt – are learning environments. It can even help them become faster learners! And those messy moments are often are favorites! Seventy-three percent of moms in our survey indicated that their favorite picture of their child is one of their messy moments.

**Twitter Party Alert**
There is a Dreft #MessiestBabyContest Twitter Party that will take place on Monday, November 14th from 9PM-10Pm EST. There are some really great prizes including an iRobot Roomba! RSVP HERE.


Connect with Dreft on Social Media:
Official Website: www.dreft.com
Twitter: https://twitter.com/Dreft
Instagram: https://www.instagram.com/dreft

Giveaway Alert

Enter to win a “Messiest Baby” Prize Pack using the Gleam form below. This package includes a $50 AmEx Gift Card and a full size Dreft product. Be sure to check out my other giveaways while you are here and GOOD LUCK!

Dreft Messiest Baby Package



  1. My Grandbabies are messy! Lol! they are always dropping food on themselves. I have Great Grandbabies too. On their 1st Birthday when they dig into their Birthday Cake. Thats really a Mess!
  2. I don't but I do have a messy grandson. He hates being dirty so after he messes up he cries until you clean him and his clothes1
  3. I don't have any Messy Babies anymore. But I do have messy Great Grand Children . Lol!! They get food all over themselves. Drinks too! Lol!
  4. I have a lot of messy grandsons. Four to be exact. One lives with me and my daughter. I will have another later this month. Another boy too. He will be living here too.
  5. I have 6 messy Great Grandchildren and 1 messy youngest Grandson. Dreft is a Great Detergent I used it on my Daughters clothes when they were young.
  6. Cecilia Pipitone-Oliveto on
    Not only does my grandson seem to wear almost everything that he eats, he has a knack for moussing his hair with his meals.
  7. Carolann Leibenguth on
    I have a messy grandbaby who is getting ready to turn one, thank goodness for good cleaning products or all of his clothes would be ruined.
  8. I do not have a baby to have a messy baby but I do babysit and once had a diaper explosion experience with the kid, all over his legs, up his back, in his hair, on the chair, had to put the kid in the tub.
  9. You should have seen our grandson a couple of years ago after having his first cake and ice cream for his first birthday! (what a mess)
  10. No I Don't have a messy Baby, but I do have several messy Grandkids & Great Grandkids! I myself can even get messy! Lol!!
  11. Cecilia Pipitone-Oliveto on
    I have three messy babies and though my youngest grandson is the biggest mess, the two older ones are not the neatest kids either.
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  13. I don't have a messy baby any longer as my children are raised. However, I do watch a messy baby during the week that has smeared food from hear to kingdom come and back again.
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