Twentieth Century Fox Consumer Products announced recently an out-of-this-world global celebration of the ALIEN franchise culminating with a special 24 hour, fan-focused social media event on April 26th – a nod to LV-426, the planet from the iconic ALIEN films. ALIEN DAY (#AlienDay426) to encompass a wide range of executions including nationwide screenings, never-before-seen consumer product activations and the kickoff of the ALIEN: Ultimate Trivia Challenge, allowing fans to test their ALIEN knowledge – with the chance to win memorable prizes every 42.6 minutes on Twitter.